all-in-one coffee machine

Interviews

We asked those who desire one perfect personal espresso. Their ages vary from 22 to 50. Regarding personal coffee, 11 interview participants revealed 3 pain points:

1. Consumers sacrifice quality for convenience.

2. Artisan coffee is complex and time consuming.

3. Consumers feel a lack of coffee community.

User affinity and journey mapping

We discovered 3 areas of opportunity (Environmental consciousness, community relationship, customizable good quality). Sustainability and quality were the common, underlying challenges.

Sketch, test, make

From sketching various ideas around reusable capsules and single serve roasts to internal component mockups to understand engineering, Owen and I were methodical in our 3 months long design process.

Visual ethos

Glacier

Blend of baby blue and turquoise that complements style-forward customers.

Porcelain

Warm and smooth white for those who enjoy neutral and calm.

Onyx

Contemporary take on black for customers who seek sleekness and modernity in their homes.

Style in action

Online market place

We wanted to take the personal experience further with an online marketplace that connects fair trade coffee farms to a consumer community.

student Projects