Aeropack

My friend nearly died.

About 2000 motorcyclists lose lives in fatal crashes every year.

Motorcycle community emphasized a need for extended back protection.

Brand
Personal/ Student Project
Role
Junior ID Student
Professor
Jason Germany
Team
-

A missing opportunity

What if Ducati offered their unique hard shell backpack?

This aspirational yet practical product intends to resonate with Ducati’s incredibly loyal fans.

Sketches explorations

Strong reference to motorsports pedigree and Ducati motifs.

Advanced surface modelling

Advanced level 3D surface modelling was critical in forming curvaceous and ergonomic surfaces. The model needed the perfect surfacing to show off the finest material details.

Targeting Ducati Owners and enthusiasts

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