Decker
Overview
Bolster social engagement around outdoor eating and entertainment
Brand
Student project
Role
Senior year
Professor
Jason Germany
Team
Lifetime Brands
Research
Interviews
I formed a group of people and developed first hand experience with barbecues and cookouts.
I then surveyed forums like "r/bbq" to gather insights.
There is always one "grill master" who is too busy grilling. Additionally, same old grill recipes leave much to be desired.
I then surveyed forums like "r/bbq" to gather insights.
There is always one "grill master" who is too busy grilling. Additionally, same old grill recipes leave much to be desired.
Research
Insight - consumers want uninterrupted social engagement
Keep the Conversation Going
Consumers love having grill-side conversations. They would stand next to grill, away from their table, to talk to the "grill master."
Consumers love having grill-side conversations. They would stand next to grill, away from their table, to talk to the "grill master."
More Recipes to Prepare for
Consumers are willing to spend money and time to prepare new recipes to branch from conventional grill recipes. They would purchase new cookout accessories for smoking, baking, and drinks.
Consumers are willing to spend money and time to prepare new recipes to branch from conventional grill recipes. They would purchase new cookout accessories for smoking, baking, and drinks.
Research
Target consumers
Socially Engaged & Gift Giving (according to 2024 Inspired Home Show)
Ages between 25-44
Seasonal barbecues with 3-6 people
Actively celebrate life events and gifting
Affinity for home cooking
Ages between 25-44
Seasonal barbecues with 3-6 people
Actively celebrate life events and gifting
Affinity for home cooking
SWOT
Cookout accessories $100-$150
Ideation
Finding the ideal accessory
Ideation
Prototyping
I prototypes and tested four different shells and 14 different handles for the best human factors and grilling experience.
Final Design
Decker
Final Design
On a grill or a fire pit
Final Design
Simple but powerful convection
Final Design
Safety, of course
As mentioned, 14 handles were designed and tested.
Achieving safety feature was a big challenge by itself.
The hand guard and coil handle offer affordable yet elegant method to distribute heat and prevent any accidental contact with the hot shell.
Achieving safety feature was a big challenge by itself.
The hand guard and coil handle offer affordable yet elegant method to distribute heat and prevent any accidental contact with the hot shell.
Final Design
Choose a personal color
