Tocco
Overview
Single use coffee pods are unsustainable. Takeout coffee is expensive and lack personal flavors.
We need a way to start from the beans.
Brand
Student project
Role
Senior year
Professor
Meichun Liu
Team
Owen Giese
Anvil Studio
Research
Interviews
We asked those who want that one perfect personal espresso. Their ages vary from 22 to 50. Regarding personal coffee, 11 interview participants revealed 3 pain points:
Consumers sacrifice quality for convenience
Artisan coffee is complex + time consuming
Consumers feel a lack of coffee community
Consumers sacrifice quality for convenience
Artisan coffee is complex + time consuming
Consumers feel a lack of coffee community
Research
User affinity and journey
Mapping users' journey helped us untie complex user journey around a cup of coffee.
Design Process
Sketch, test, make
Design Process
Visual ethos
Glacier
Blend of baby blue and turquoise for style-forward customers.
Porcelain
Warm and smooth white for those who enjoy neutral and calm.
Onyx
Contemporary take on black for customers who seek sleekness and modernity in their homes.
Final Design
Style in action
Final Design
Online market place
We wanted to take the personal experience further with an online marketplace that connects fair trade coffee farms to a consumer community.
